The iOS 14.5 went live on Monday 26th April and one week on, we present our findings on the ‘early’ impact of this update on conversion tracking, more specifically from an e-commerce perspective.
Podcast: Inbound & Outbound Marketing
In this episode of ‘Multi-Site Masters’ we speak to Raman Verma, founder of Kandidly, an online digital marketing consultancy, asking him the questions on this topic ...
Should you be bidding on your brand keywords?
When putting together a digital marketing plan - especially in collaboration with a digital agency - many businesses can be skeptical. After all, everyone’s got a budget, most people...
Does anyone even use Bing?
It’s no secret that Bing’s underappreciated, but is the world’s second-largest (conventional) search engine still worth your time and money? Most PPC specialists would say no...
Who's Winning The AI Race?
AI has been billed as the next big thing in the digital economy, and as is often the case with emerging technologies, there's plenty of hype and doomsday predictions, in equal measure..
Facebook F8 Keynote - What you need to know
Hot on the heels of the congressional testimony comes the eagerly awaited Facebook's annual developer conference F8. This year was different though, it wasn't just the geeks and...
How much should I be spending on marketing?
Ah, the old chestnut! It's a tough one, isn't it? You know you'd like to at least sustain if not grow your business and capital is always a limited commodity so how...
General Data Protection Regulation
GDPR comes into effect on 25th May and is designed to harmonise the data privacy laws across Europe, in other words, it standardises the way personal data of EU citizen...
Facebook Penalises Engagement Bait
Since February 2009 when Facebook first introduced the like button, it became the quintessential social currency in the digital world. People and eventually...
A Complete Marketing Guide For SMBs
Small businesses have their own unique challenges, often low on resource and capital with no shortage of drive and ambition, we know because we ourselves are a start-up.
