What’s changing for feeds and shopping? If your product feed is still an afterthought, it’s time for a rethink. With shopping going in a distinctly agentic direction with developments including
What’s the big deal? To better reflect the full range of advertisers that can benefit from this product Advantage+ Shopping will be re-named Advantage+ Sales, and Advantage+ Leads are also
What’s happening? Meta is introducing new data-sharing restrictions for advertisers in industries including Health & Wellness, Financial Services, and more, with most accounts set to be notified in early December
If you’ve started to do well on Amazon as well as Google, you may already be seeing – or will soon start to notice – the effects of the giant’s increased profit; namely, its increasing Google activity.
