What’s the big deal? To better reflect the full range of advertisers that can benefit from this product Advantage+ Shopping will be re-named Advantage+ Sales, and Advantage+ Leads are also
For all the improvements to Google & Meta Ads in recent years, in some ways both platforms seem to increasingly evoke dodgy 2000s-era websites, full of ‘click here!’ pop-ups, tick-boxes
What’s happening? Meta is introducing new data-sharing restrictions for advertisers in industries including Health & Wellness, Financial Services, and more, with most accounts set to be notified in early December
