Google begins the phasing out of their signature search ad in favour of their augmented, machine-learning leveraged Responsive Search Ads.
If you’ve started to do well on Amazon as well as Google, you may already be seeing – or will soon start to notice – the effects of the giant’s increased profit; namely, its increasing Google activity.
Google removes broad match modified (BMM) keyword type in favour of expanding phrase match’s ability to match against more search terms.
