Brands we're scaling
Sweet Bee
Naked Paper
Gutology
Dukeshill
Donald Russell
Bruce's
BECO
Reef
Evera Nutrition
Tiba + Marl
Cotopaxi
Ipanema
Uncle Matt's Hats
Paid Media & Creative for 7–8 Figure Consumer Brands
Strategy, creative and media shaped around your margins, customers and growth targets. So you can scale acquisition without losing sight of what the spend is returning.
Brands we're scaling
KANDIDLY GROWTH SYSTEM
Media buying is increasingly automated. What matters more is knowing what to test, what the results are telling you and what deserves more budget.
That learning moves between creative and media every week, so we make better decisions with more evidence behind each one.
Paid media needs a steady flow of fresh creative to keep moving. We shape the angles, source and brief UGC creators, and turn existing assets into ads built around clear ideas. Performance tells us what to develop, what to retire and what to test next.
Paid media gives strong creative room to travel and tells us where demand is strongest. We structure campaigns to learn quickly, move budget towards the best opportunities, and scale with discipline. Every decision is grounded in performance, efficiency and the commercial numbers behind the account.
Paid media can only work as hard as the journey after the click. We keep an eye on landing pages, offers and user journeys, using performance data to spot friction and opportunities. Those observations feed into the wider account strategy and help us make better decisions across creative and media.
Testing is how we turn activity into evidence. We run a steady programme across creative, audiences and offers, with each test built to answer a clear question. Wins show us what to scale, losses show us what to change, and both sharpen the next decision.
Media performance only makes sense in the context of the business. We look at contribution margin, payback, incrementality and risk alongside platform data, so budget decisions reflect what growth is worth. That gives us a clearer view of where to spend, when to hold and why.
Good work gets harder to sustain when ownership and timing are unclear. We set the rhythm across creative, media, reporting and commercial decisions: who owns what, when things happen and how learning moves between teams. It's the unglamorous work that keeps everyone moving in the same direction.
Showreel
Showreel coming soon
Results
A snapshot of what we've delivered. Every number is attributed, every result is real.
Meta was stuck behind Google. We rebuilt both accounts and a disciplined creative testing framework, and took Q4 Meta conversions to 10× the year before, profitable on the first purchase.
Read case studyGrowth had stalled and discounting was off the table. We rebuilt Meta and Google around new customers and grew them 47% year-on-year, with CAC actually down 6%. No discounts.
Read case studyA flip-flop brand that lived and died by summer. We scaled Meta and Google around hero products and new launches and grew Meta sales 92% year-on-year, peak and off-season alike.
Read case studyTESTIMONIALS
“Meta had always been the channel we couldn't quite make pay. Kandidly rebuilt it from the ground up, worked closely with our team on the creative, and by Q4 our Meta conversions were ten times what they'd been a year earlier. And they genuinely care about getting it right for us. It's never felt like just another account to them.”
“Kandidly was recommended very highly to us by an extremely successful e-comm expert - we are so pleased we had the introduction. In the 4 months the team at Kandidly have been working with us, our sales are now +25% LY in the UK. Highly, highly recommend Kandidly.”
“We've been working with Kandidly for over a year and a half now and they are fantastic partners - they've delivered great results for our business thanks to their level of experience & agility and the team are lovely to work with! Shout out to Andrea, Kamila & co who really feel like an extension of our in-house team :)”
“I have worked with many digital agencies over the years and have found the team at Kandidly a breath of fresh air. Their understanding of such a fast changing industry and their ability to adapt their way of working to the businesses requirements has filled me with a huge amount of confidence.”
“I've brought Kandidly into three different businesses now, and every time they've been at the forefront of what's next. Whatever's shifting in paid, they've already made sense of it and walked me through what it means for us. When you find a team that sharp, you take them with you.”
“Meta had always been the channel we couldn't quite make pay. Kandidly rebuilt it from the ground up, worked closely with our team on the creative, and by Q4 our Meta conversions were ten times what they'd been a year earlier. And they genuinely care about getting it right for us. It's never felt like just another account to them.”
“Kandidly was recommended very highly to us by an extremely successful e-comm expert - we are so pleased we had the introduction. In the 4 months the team at Kandidly have been working with us, our sales are now +25% LY in the UK. Highly, highly recommend Kandidly.”
“We've been working with Kandidly for over a year and a half now and they are fantastic partners - they've delivered great results for our business thanks to their level of experience & agility and the team are lovely to work with! Shout out to Andrea, Kamila & co who really feel like an extension of our in-house team :)”
“I have worked with many digital agencies over the years and have found the team at Kandidly a breath of fresh air. Their understanding of such a fast changing industry and their ability to adapt their way of working to the businesses requirements has filled me with a huge amount of confidence.”
“I've brought Kandidly into three different businesses now, and every time they've been at the forefront of what's next. Whatever's shifting in paid, they've already made sense of it and walked me through what it means for us. When you find a team that sharp, you take them with you.”
Conversations with people building brands, plus our view on what's changing across paid media and ecommerce.
Honest chats with founders and marketers who actually do this for a living. The wins, the losses, and the paid media calls that really scale a brand.
Our take on the changes shaping paid media, creative and ecommerce, based on what we're seeing across the accounts we work on.
Not a junior left to learn on your budget. Every account runs on three levels: an Account Director on strategy, an Account Manager on the day to day, and an Account Executive on support, all overseen by our Head of Paid Media. And the person you speak to is the person running the ad accounts. No smooth-talking middleman relaying a tidy version of the truth from the execution team you never actually meet.
You get a straight answer and a clean way out. We start on a six-month term, then it's rolling with three months' notice. If we're honestly not heading the right way by month six, you're free to give notice and walk away. We'd rather lose the account than keep you on spend that isn't landing.
We watch the numbers that tell the truth, not just the ones the platforms hand you. Ad platforms report what suits them, so we judge performance on the back-end reality: unit economics, contribution margin, what's actually landing in the business. We know our way around the attribution tools too, but the honest read sits in the numbers behind the platform, and that's where we hold ourselves to account.
Everything is yours. We build inside your own ad accounts, and the creative, the data and the learnings stay with you if we ever part ways. Nothing is held hostage and nothing walks out the door with us. You keep what you've paid to build.
Our retainer is deliberately lean, set to cover the work rather than pad a margin. Most of what we make is tied to the outcomes we deliver, so we only really win when you do. Happy to get into specifics once we understand your spend and your goals.
WHERE YOU MIGHT BE NOW
READY TO SCALE?
