WE DELIVER MORE THAN JUST CAMPAIGNS

Ask an agency if they ‘do’ a certain type of marketing activity and the answer will invariably be ‘yes we do’. Why? Because it’s hard to say no and risk losing your business, however, at Kandidly we believe there is a bigger risk in saying ‘yes we do’ than ‘no’.

‘Yes we do’ means sub-standard strategy, campaign set-up, execution, and ongoing management. Put simply, ‘yes we do’ can be frustrating in the long run for both the agency and the client. That’s why at Kandidly you’d never hear us say ‘yes we do’ to anything other than what we truly specialise in.

We take the time to understand your business goals and align them with the channels that are best placed to help you achieve those goals. Our campaigns are beautifully designed, precision-targeted and masterfully delivered.

AREAS OF EXPERTISE
PAID MEDIA STRATEGY
Customer-led. Data-driven.

 

Paid Media for many is about buying impressions and clicks. Not for us. Before we buy a single impression or click, we work hard to understand your customers first. Who they are, what they like or dislike, where they hang out (physically & virtually), what lifestyle they live right now, and what lifestyle they aspire to.

Our research culminates into clearly defined buyer personas. We then pull together strategies on how to reach them with a well-crafted creative and copy that engages, inspires & converts, and when it doesn’t, we get to work figuring out what will.

Paid Social Advertising
Reach. Engage. Convert.

 

From hard hitters like Facebook and Instagram to newer contenders such as TikTok, there’s a social platform for every business. And with 2.9bn users active monthly on Facebook, 2bn on YouTube and TikTok and 1bn on Instagram, it’s a safe bet to say your customers are using them.

Bringing out the best in your budget requires constant attention, optimisation and testing, as well as a sneaky bit of psychology.

Using sophisticated audience identification techniques and testing, we pinpoint your ideal customers, before setting up eye-catching campaigns. We then use deep analytics and robust testing techniques to extract the best performance out of your campaigns.

Paid Social Advertising
Reach. Engage. Convert.

 

From hard hitters like Facebook and Instagram to newer contenders such as TikTok, there’s a social platform for every business. And with 2.9bn users active monthly on Facebook, 2bn on YouTube and TikTok and 1bn on Instagram, it’s a safe bet to say your customers are using them.

Bringing out the best in your budget requires constant attention, optimisation and testing, as well as a sneaky bit of psychology.

Using sophisticated audience identification techniques and testing, we pinpoint your ideal customers, before setting up eye-catching campaigns. We then use deep analytics and robust testing techniques to extract the best performance out of your campaigns.

display advertising
Programmatic Display
Generate brand awareness & aid recall

 

Programmatic display advertising allows your brand to get the biggest share of voice at scale and at a much lower cost than TV or Out of Home. Be present across various web properties and devices, reach millions of people that have shown an active interest in what you offer by means of their browsing behaviour on the web.

We work with Stackadapt (our programmatic tech partner) to find the audiences that ought to be aware of your amazing products or services and build creatives that cut-through all the noise to deliver brand awareness and recall at scale.

PAID SEARCH ADVERTISING
Be found at the right moment

 

Search is the cornerstone of any Paid Media plan. It is a lower-funnel activity where you cash in on all the work done on generating awareness for your brand so getting your search strategy wrong can undo all the effort put into your upper-funnel activity.

Using our sophisticated campaign creation tools, we create large-scale, granular search campaigns that allow for the deepest insights possible on users’ search intent and give us the ability to optimise the campaigns to deliver desired results.

google search
google search
PAID SEARCH ADVERTISING
Be found at the right moment

 

Search is the cornerstone of any Paid Media plan. It is a lower-funnel activity where you cash in on all the work done on generating awareness for your brand so getting your search strategy wrong can undo all the effort put into your upper-funnel activity.

Using our sophisticated campaign creation tools, we create large-scale, granular search campaigns that allow for the deepest insights possible on users’ search intent and give us the ability to optimise the campaigns to deliver desired results.

web analytics
Web Analytics
Make your website work harder

 

Getting traffic to your website is only part of the challenge, you need that traffic to convert to leads and sales. Your website may already be converting but did you know the conversion rate of the vast majority of websites is just 1% which means that 99% of your website traffic is leaving your website right now and buying from your competitors?

Kandidly can help ensure that your website is performing optimally by carrying out a performance audit which includes usability testing and conversion rate optimisation.

CHANNELS WE WORK ON
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Let's talk kandidly..