The people behind the system.
Different disciplines, one shared view of performance. Creative, media, and data working in sync to drive outcomes that matter.
Raman Verma
Founder
16 years in. Seen the cycles, the noise, and what actually holds. Focused on what drives results.
Raman Verma
Founder
Raman moved over from India as a teen and worked his way up the proverbial ladder whilst dreaming of running his own company, accruing amusing anecdotes along the way. It paid off (ha) with a start in Paid Media, and 16 years later, he's living the dream, relishing the risks and responsibilities of running a growing start-up. More like a dad than a boss, he's always cracking cheesy jokes, investigating the latest gadget or helping staff decipher eye-watering Excel formulae.
Jack Ellis
Head of Paid Media
6+ years in paid media. Focused on strategy that drives scalable performance across PPC and full funnel growth.
Jack Ellis
Head of Paid Media
An Essex boy (wayhey), Jack recently moved to South London with his partner and their pup. Nicknamed 'Mr Process' in previous roles, he brings 6+ years of agency-side experience in both digital and ATL. A down-to-earth guy, he'd admit he's basically working to fund his love of food & travel; when not planning his next adventure, he's likely to be found doing something sporty, with a passion for the gym, running, cycling and a bit of hiking.
Andrea Jovanovic
Account Director
6+ years in performance marketing. Built in copy, now focused on creative and paid media driving measurable growth.
Andrea Jovanovic
Account Director
After ten years writing everything from articles on STIs to listicles like '10 Places To Eat Local In Oman' Raman (our Founder) persuaded Andrea to join the dark side, and though she still loves copy, she's now as into graphs as she was into adjectives. Refusing to live in the 2020s, she's still listening to 80s music, watching old films and calling everyone under 30 'kids'. Frequently told off for discussing politics and mocked for having too many cats.
Caitlin Goldfinch
Account Director
4+ years in paid search. Focused on accountable performance marketing and building scalable growth strategies.
Caitlin Goldfinch
Account Director
Caitlin is a true Brightonian, who likes nothing better than sun, sea, parties and parades, and thinks -5 degrees is appropriate beach weather. A former M&S employee, she far prefers data analysis to sorting arguments in the dairy aisle and has shown an amazing aptitude for it. Make her your friend forever by introducing her to puppies, kittens or other small squishy animals.
Harry Gale
Account Manager
5+ years in paid media. Experience across PPC and paid social, focused on improving cross channel performance.
Harry Gale
Account Manager
Another Essex boy (!) Harry moved to London a few years ago, and has 5+ years' varied digital experience, from small agencies to multi-national corporations. Passionate about sport, the warmer months see him spending weekends either on the golf course or captaining his cricket team; in winter, you can find him training for his next challenge. An avid film & TV fan, Harry takes pride in his taste and happily shares his opinions/recommendations.
Kamila Powrozek
Account Manager
4+ years in paid media. Focused on campaign strategy, optimisation and delivering measurable performance across multiple channels.
Kamila Powrozek
Account Manager
In stark defiance of Slavic stereotypes, Kamila is the office's chirpiest and most frequently zen occupant. A recent PPC convert, her eye for detail and unrivalled organisational skills are put to good use (and often put us to shame). Outside work, she likes exploring self-development, spending time in nature & can be persuaded to enjoy a nice glass of wine.
Lea Lukacs
Account Manager
5+ years in paid social. Focused on media buying, optimisation and performance growth across UK and international brands.
Lea Lukacs
Account Manager
Originally from Budapest but now calling South East London home, Lea brings over 5 years of digital wizardry and more enthusiasm than your average group chat can handle. When she's not crafting campaigns, she's at the theatre, baking something dangerously good, or being bossed around by her two fluffy dogs. Oh, and she's also a proud Swiftie - her campaigns hit just as hard as Taylor's bridges.
Valentina Di Maria
Account Manager
3+ years in digital marketing. Experience across Google Ads, SEO and social media supporting consistent performance growth.
Valentina Di Maria
Account Manager
A Sicilian who grew up in Venice, Valentina made the questionable decision to swap the city of canals for the city of rain a few years back and, having cut her teeth in more generalist marketing (studying and working) has joined us to specialise. Loves walking (not running!) in nature, good coffee and despite her seemingly sweet and demure attitude, boxing!
Yaasrah Ahmed
Creative Strategist
3+ years in creative strategy. Focused on messaging frameworks and concepts that improve paid social performance.
Yaasrah Ahmed
Creative Strategist
As she's moved about 23 times, Yaas's bio spurns this word limit, so we'll mention she's Canadian, born in LA, has an MA in screenwriting and came to us from CostCo where she worked in marketing. An enthusiastic creative strategist, she made us clap rhythmically on her interview, demonstrated an extremely Hugh Grant-ish English accent imitation and brings major chirpiness and a love for film, TV and video games to office chat.
Leon Choi
Sr. Account Executive
6+ years' experience using data analysis to drive business growth across paid media channels.
Leon Choi
Sr. Account Executive
Our team's biggest football fan, Leon lives for playing, watching and cheering on the beautiful game. A former secondary school teacher (got bored) and entrepreneur (ran out of savings) he discovered his passion for marketing in his start-up days and fast forward to today, he's found his happy place at Kandidly. And in London, though he sorely misses Hong Kong weather.
Lucas Pinheiro
Jr. Account Manager
3+ years in paid social. Focused on campaign coordination, optimisation and supporting consistent account growth.
Lucas Pinheiro
Jr. Account Manager
Joining us from big agency land to build on his experience in a more dynamic role, Lucas has fit right in with the sportier side of the team. A big footie fan (potentially even as big as Leon!) he also trains martial arts - including Muay Thai - so we're keen to stay on his good side. Half Brazilian, half Portuguese, naturally he's a big fan of sunshine & beaches and is passionate about travelling & exploring as many countries as possible!
Cameron Smith
Account Executive
2+ years in paid media. Focused on campaign setup, optimisation and performance analysis supporting consistent account growth.
Cameron Smith
Account Executive
Another Kent lad who's yet to break free! - Cameron kicked off his career in paid search, spending two years perfecting the art of campaigns, keywords, and running mostly on caffeine. Now he's putting those skills to work, delivering sharper, smarter results for Kandidly clients. Outside of ads, he's usually plotting his next weekend escape, sniffing out new coffee spots, or clinging (with questionable success) to a bouldering wall.
Johnny Rainford
Account Executive
1+ year in paid media. Focused on search strategy and building strong foundations for measurable growth.
Johnny Rainford
Account Executive
A West Londoner born and bred (a rarity in this office) and a Brentford fan (a rarity anywhere), before going to uni Johnny worked as a labourer destroying offices and now he's sitting in ours. Self-taught using YouTube and other online resources, he's joined us to build upon his freelance Google Ads experience and expand into Biddable; when not working, he loves lifting weights, playing football and reading.
Rupak Roy
Creative Lead
11+ years in visual design and animation. Focused on high impact creative that supports brand storytelling and performance.
Rupak Roy
Creative Lead
Born in Kolkata, Rup studied Business Administration (Finance), but found his true calling in the world of design and animation. He began his career at 21 as a 3D and VFX faculty member, training and mentoring 700+ students. 11+ years later, he's racked up the certifications and combines creativity and tech to bring ideas to life across ads, CGI and social media content. Outside work, he's a tech enthusiast who loves exploring new gadgets, listening to music, trying new foods, playing games, and driving when he gets the chance.
Sanjay Sahadevan
Sr. Visual Designer
10+ years in visual design. Focused on motion and digital creative supporting strong brand communication and campaign performance.
Sanjay Sahadevan
Sr. Visual Designer
A man of few words (compared to the rest of us!), Sanjay's work does the talking. He's spent 9 years working in the creative field and collaborated with 60+ clients on some extremely varied projects. He loves creative experimentation and is always keen to try new designs, techniques and ideas that help him grow as a designer. Besides design, he's a lover of sports and travelling.
Manoj Haridas
Video Editor
9+ years in video editing. Focused on storytelling and post production that strengthens brand communication and campaigns.
Manoj Haridas
Video Editor
He is a filmmaker first and an editor by obsession, always chasing that one perfect cut. He has worked across experimental films, documentaries, and large-scale productions, including leading Indian automobile shows and campaigns for international brands. His filmmaking background shapes how he edits, with a strong focus on mood, rhythm, and storytelling. He enjoys discovering those blink-and-miss moments that make visuals feel alive, bringing a curious, cinematic, and slightly playful approach to every timeline he works on.